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isPartOf:"Journal of retailing"
~accessRights:"restricted"
~subject:"Retail trade"
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Search: subject_exact:"Eigenmarke des Handels"
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Retail trade
Einzelhandel
9
Handelsmarke
9
Store brand
9
Brand management
8
Markenführung
8
Brand
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
Marketing management
4
Marketingmanagement
4
Store brands
4
Einzelhandelspreis
3
Preismanagement
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Pricing strategy
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Retail price
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Brand image
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Competition
2
Distribution channel
2
Distribution channels
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Markenimage
2
Private labels
2
Privatisierung
2
Privatization
2
Retail strategy
2
Retailing
2
Vertriebsweg
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Brand portfolio
1
Business ethics
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Corporate Social Responsibility
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Corporate social responsibility
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Coupons
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Duopol
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Duopoly
1
Economy private label
1
Emerging economies
1
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Ethical attributes
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Chung, Hwan
2
Lee, Eunkyu
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Bodur, H. Onur
1
Campo, Katia
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Geyskens, Inge
1
Gielens, Katrijn
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Gijsbrechts, Els
1
Grphmann, Bianca
1
Jaenicke, Edward
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Jervis, Suzanne
1
Keller, Kristopher Oliver
1
Ma, Yu
1
Namin, Aidin
1
Sethuraman, Raj
1
Smith, Ronn J.
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Steenkamp, Jan-Benedict E. M.
1
Ter Braak, Anne
1
Tofighi, Maryam
1
Vroegrijk, Mark
1
Wang, Emily
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Wu, Ping-Chao
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Journal of retailing
Journal of retailing and consumer services
28
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Journal of business research : JBR
8
SpringerLink / Bücher
8
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Springer Proceedings in Business and Economics
6
Transportation research / E : an international journal
6
International journal of production economics
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
The international review of retail, distribution and consumer research
4
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Omega : the international journal of management science
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Applied economics letters
2
Discussion papers / CEPR
2
Improving marketing strategies for private label products
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production research
2
International marketing review
2
Journal of food products marketing
2
Manufacturing & service operations management : M & SOM
2
Review of marketing science
2
Springer eBook Collection / Business and Economics
2
The journal of product & brand management
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Applied economics
1
Business horizons
1
Contemporary case studies on fashion production, marketing and operations
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Entrepreneurial business and economics review : EBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European research on management and business economics
1
Han gug gae bal yeon gu
1
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ECONIS (ZBW)
9
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
6
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
7
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
9
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
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