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isPartOf:"Journal of retailing"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
27
Preismanagement
26
Pricing strategy
26
Einzelhandel
18
Retail trade
18
Einzelhandelspreis
10
Retail price
10
Rabatt
9
Rebate
9
Theorie
8
Theory
8
Distribution channel
7
Vertriebsweg
7
USA
6
United States
6
Kundenbindungsprogramm
5
Lagermanagement
5
Loyalty program
5
OR in marketing
5
Pricing
5
Warehouse management
5
Advertising
4
Advertising effects
4
Food retailing
4
Forecasting model
4
Internet marketing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Lieferkette
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Price promotions
4
Prognoseverfahren
4
Promotions
4
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Breugelmans, Els
3
Nordfält, Jens
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Arnold, Mark J.
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Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
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Bertini, Marco
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Campo, Katia
1
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Cheng, Xianghui
1
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1
Choi, Sunhee
1
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1
Dass, Mayukh
1
Davis, Derick F.
1
DeRoos, Nicolas
1
Dellaert, Benedict G. C.
1
Deng, Shiming
1
Dillard, Annemarie
1
Duhan, Dale F.
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing
European journal of operational research : EJOR
Journal of retailing and consumer services
52
Journal of business research : JBR
26
Journal of promotion management : JPM
19
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of business economics : JBE
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of the Academy of Marketing Science
5
The IUP journal of marketing management : IJMM
5
Gabler Edition Wissenschaft
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The marketing review
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
5
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
6
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
7
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
9
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
10
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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