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isPartOf:"Journal of retailing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~person:"Ailawadi, Kusum L."
~person:"Richards, Timothy J."
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Sales promotion
4
Verkaufsförderung
4
Discrete choice
2
Diskrete Entscheidung
2
Einzelhandelspreis
2
Retail price
2
USA
2
United States
2
Apfel
1
Apple
1
Brand loyalty
1
Conditional rebates
1
Consumer behaviour
1
Consumer utility model
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Decision under uncertainty
1
Entscheidung unter Unsicherheit
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Erwartungsnutzen
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Ice cream
1
Innovation management
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Konsumentenverhalten
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Low-cost strategy
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Markentreue
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Niedrigpreisstrategie
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Promotions
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Rabatt
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Rebate
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Risiko
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1
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Soft drink
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Ailawadi, Kusum L.
Richards, Timothy J.
Breugelmans, Els
3
Grewal, Dhruv
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Gedenk, Karen
2
Khouja, Moutaz
2
Kopalle, Praveen K.
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Kukar-Kinney, Monika
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Natter, Martin
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2
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2
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Talukdar, Debabrata
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Aggarwal, Praveen
1
Allender, William J.
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
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Bijmolt, Tammo H. A.
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Block, Lauren G.
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Choi, Sunhee
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
American journal of agricultural economics
3
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
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ECONIS (ZBW)
4
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1
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
2
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
3
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
4
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
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