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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Search: subject_exact:"Consumer promotion"
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Brand image
Konsumentenverhalten
United States
Sales promotion
70
Verkaufsförderung
70
Consumer behaviour
37
Preismanagement
27
Pricing strategy
27
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
9
Rebate
9
Food retailing
7
Lebensmitteleinzelhandel
7
Low-cost strategy
7
Niedrigpreisstrategie
7
Advertising effects
6
Theorie
6
Theory
6
USA
6
Werbewirkung
6
Advertising
5
Category Management
5
Category management
5
Ladengestaltung
5
Store design
5
Werbung
5
price promotion
5
Beziehungsmarketing
4
Brand management
4
Emotion
4
Internet marketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Markenführung
4
Online-Marketing
4
Relationship marketing
4
Decision under uncertainty
3
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Article
45
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45
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English
45
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Breugelmans, Els
3
Aydinli, Aylin
2
Bertini, Marco
2
Grewal, Dhruv
2
Nordfält, Jens
2
Pancras, Joseph
2
Ratchford, Brian Thomas
2
Talukdar, Debabrata
2
Ailawadi, Kusum L.
1
Arnold, Mark J.
1
Aspara, Jaakko
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Barone, Michael J.
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Lauren G.
1
Brečić, Ružica
1
Cai, Fengyan
1
Cai, Jane Zhen
1
Campbell, Colin L.
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Castro, Iana A.
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
Dawes, John G.
1
DeRoos, Nicolas
1
Dellaert, Benedict G. C.
1
Dillard, Annemarie
1
Dost, Florian
1
Duhan, Dale F.
1
Falk, Tomas
1
Foubert, Bram
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
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Journal of retailing
Journal of marketing
Journal of retailing and consumer services
53
Journal of business research : JBR
27
Journal of promotion management : JPM
22
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
16
Psychology & marketing
14
The international review of retail, distribution and consumer research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
European journal of marketing : EJM
11
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Working paper / National Bureau of Economic Research, Inc.
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of marketing communications
7
Journal of the Academy of Marketing Science
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
American journal of agricultural economics
5
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of business economics : JBE
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Report / Marketing Science Institute
5
The IUP journal of marketing management : IJMM
5
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
45
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
4
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
5
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
6
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
7
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
9
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
10
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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