//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Verkaufsförderung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand image
Verkaufsförderung
Sales promotion
65
Consumer behaviour
39
Konsumentenverhalten
39
Preismanagement
21
Pricing strategy
21
Einzelhandel
15
Retail trade
15
Rabatt
14
Rebate
14
Einzelhandelspreis
11
Retail price
11
Advertising effects
8
Low-cost strategy
8
Niedrigpreisstrategie
8
USA
8
United States
8
Werbewirkung
8
Advertising
5
Food retailing
5
Ladengestaltung
5
Lebensmitteleinzelhandel
5
Store design
5
Werbung
5
Markenimage
4
Price promotions
4
Brand management
3
Category Management
3
Category management
3
Customer satisfaction
3
Distribution channel
3
Emotion
3
Kaufentscheidung
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Markenführung
3
Online retailing
3
Online-Handel
3
more ...
less ...
Online availability
All
Undetermined
25
Free
2
Type of publication
All
Article
65
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Language
All
English
65
Author
All
Breugelmans, Els
3
Grewal, Dhruv
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Kopalle, Praveen K.
2
Kukar-Kinney, Monika
2
Monroe, Kent B.
2
Nordfält, Jens
2
Pancras, Joseph
2
Richards, Timothy J.
2
Roggeveen, Anne L.
2
Sigué, Simon Pierre
2
Spangenberg, Eric R.
2
Talukdar, Debabrata
2
Ailawadi, Kusum L.
1
Allender, William J.
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Block, Lauren G.
1
Brečić, Ružica
1
Burke, Raymond R.
1
Cai, Jane Zhen
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Chen, Ming
1
Choi, Sungchul
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
Dawes, John G.
1
DeRoos, Nicolas
1
more ...
less ...
Published in...
All
Journal of retailing
Psychology & marketing
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia
;
Ordanini, Andrea
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
Saved in:
5
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
8
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
9
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
10
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->