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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of services marketing"
~subject:"Internet marketing"
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Search: subject_exact:"Customer experience management"
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Internet marketing
Beziehungsmarketing
807
Relationship marketing
807
Consumer behaviour
575
Konsumentenverhalten
575
Customer satisfaction
364
Kundenzufriedenheit
364
Dienstleistungsqualität
276
Service quality
276
Einzelhandel
191
Retail trade
191
Brand management
116
Markenführung
116
Online retailing
95
Online-Handel
95
Customer integration
87
Kundenintegration
87
Social Web
80
Social web
80
Brand image
76
Markenimage
76
Customer service
75
Kundenservice
74
Confidence
72
Vertrauen
72
Customer experience
70
Brand
60
Online-Marketing
59
Markenartikel
58
Emotion
57
Viral marketing
56
Virales Marketing
56
E-commerce
52
Electronic Commerce
52
Loyalty
50
Satisfaction
50
Customer engagement
49
Customer loyalty
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Casper Ferm, Lars-Erik
2
Khan, Imran
2
Klaus, Philipp
2
Rana, Nripendra P.
2
Thaichon, Park
2
Toufaily, Elissar
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1
Adil, Mohd
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Agag, Gomaa
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Bag, Surajit
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Bai, Xuesong
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Journal of retailing and consumer services
The journal of services marketing
Journal of business research : JBR
65
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
SpringerLink / Bücher
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
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ECONIS (ZBW)
59
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
7
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
8
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
9
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
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