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isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Viral marketing"
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Search: subject_exact:"Customer experience management"
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Brand
Viral marketing
Beziehungsmarketing
582
Relationship marketing
582
Consumer behaviour
459
Konsumentenverhalten
459
Customer satisfaction
256
Kundenzufriedenheit
256
Dienstleistungsqualität
180
Service quality
180
Einzelhandel
176
Retail trade
176
Brand management
103
Markenführung
103
Online retailing
88
Online-Handel
88
Brand image
68
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Social Web
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Social web
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Confidence
58
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58
Customer integration
57
Kundenintegration
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Markenartikel
57
Internet marketing
53
Online-Marketing
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Customer experience
47
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46
Electronic Commerce
46
Virales Marketing
45
Customer loyalty
41
Emotion
38
Customer service
36
Satisfaction
36
Kundenservice
35
Loyalty
35
Trust
33
Customer engagement
32
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97
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Dawes, John
2
Jung, Na Young
2
Kumar, Jitender
2
Kumar, Vikas
2
Loureiro, Sandra Maria Correia
2
Park, Eunil
2
Park, Hyejune
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Prentice, Catherine
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Rubio Benito, Natalia
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Trinh, Giang
2
Agrawal, Shiv Ratan
1
Ahmad, Anees
1
Appiah, Dominic
1
Arizal N
1
Arpasri Sothonvit
1
Assarzadegan, Parisa
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Aznuriyandi
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bin, Liu
1
Botelho, Miguel
1
Bruwer, Johan
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Burt, Steven
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Byun, Kyung-Ah
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Büyükdağ, Naci
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Casidy, Riza
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1
Chamola, Pankaj
1
Chen, Jianyu
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Journal of retailing and consumer services
Journal of business research : JBR
90
The journal of product & brand management
70
The journal of brand management : an international journal
63
International journal of hospitality management
25
Journal of hospitality marketing & management
24
Cogent business & management
23
International journal of contemporary hospitality management
23
Psychology & marketing
23
Marketing intelligence & planning
21
Asia Pacific journal of marketing and logistics
19
International journal of internet marketing and advertising : IJIMA
18
European journal of marketing : EJM
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of service management
13
SpringerLink / Bücher
13
The journal of services marketing
13
Tourism management : research, policies, practice
13
Journal of marketing
12
Journal of travel and tourism marketing
12
Business horizons
11
Journal of service research : JSR
11
Global business review
10
International journal of market research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of fashion marketing and management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
The journal of consumer marketing
10
European journal of marketing
9
International journal of retail and distribution management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Consumer-brand relationships : theory and practice
8
Journal of retailing
8
Journal of the Academy of Marketing Science
8
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ECONIS (ZBW)
97
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
8
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
9
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
10
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
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