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isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Search: subject_exact:"Customer experience management"
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Brand
Beziehungsmarketing
582
Relationship marketing
582
Consumer behaviour
459
Konsumentenverhalten
459
Customer satisfaction
256
Kundenzufriedenheit
256
Dienstleistungsqualität
180
Service quality
180
Einzelhandel
176
Retail trade
176
Brand management
103
Markenführung
103
Online retailing
88
Online-Handel
88
Brand image
68
Markenimage
68
Social Web
64
Social web
64
Confidence
58
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58
Customer integration
57
Kundenintegration
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Markenartikel
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Internet marketing
53
Online-Marketing
53
Customer experience
47
E-commerce
46
Electronic Commerce
46
Viral marketing
45
Virales Marketing
45
Customer loyalty
41
Emotion
38
Customer service
36
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Kundenservice
35
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35
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33
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32
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Dawes, John
2
Kumar, Jitender
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Kumar, Vikas
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Loureiro, Sandra Maria Correia
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Rubio Benito, Natalia
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Trinh, Giang
2
Ahmad, Anees
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Appiah, Dominic
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Arizal N
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Arpasri Sothonvit
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Assarzadegan, Parisa
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Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
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Aurier, Philippe
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Aznuriyandi
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1
Bin, Liu
1
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Byun, Kyung-Ah
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Büyükdağ, Naci
1
Chamola, Pankaj
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Chiu, Hung-Chang
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Cho, Young Sang
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Choi, Yu Hua
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Choo, Ho Jung
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Chrysochou, Polymeros
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Collange, Véronique
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Journal of retailing and consumer services
Journal of business research : JBR
73
The journal of product & brand management
68
The journal of brand management : an international journal
64
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
European journal of marketing
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of service management
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing
6
SpringerLink / Bücher
6
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
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ECONIS (ZBW)
58
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21
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
22
Branded app atmospherics : examining the effect of pleasure-arousal-dominance in brand relationship building
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502703
Saved in:
23
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
24
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
25
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
26
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
27
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
28
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
29
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
30
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
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