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isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Airline"
~subject:"Customer integration"
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Search: subject_exact:"Customer equity"
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Airline
Customer integration
Customer value
101
Kundenwert
101
Beziehungsmarketing
55
Relationship marketing
55
Betriebliche Wertschöpfung
51
Value creation
51
Lieferantenmanagement
43
Supplier relationship management
43
B-to-B-Marketing
40
Business-to-business marketing
40
Kundenintegration
18
Value co-creation
17
Marketing management
15
Marketingmanagement
15
Consumer behaviour
14
Konsumentenverhalten
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Selling
11
Verkauf
11
Preismanagement
9
Pricing strategy
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Service-Dominant Logic
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Service-dominant logic
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Value-based selling
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Revenue management
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Revenue-Management
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Business network
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Innovation
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Unternehmensnetzwerk
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Bundling strategy
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Leistungsbündel
6
Value
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Value in use
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B2B
5
Customer value proposition
5
Dienstleistungsqualität
5
Innovation management
5
Innovationsmanagement
5
Marketing theory
5
Marketingtheorie
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Aarikka-Stenroos, Leena
1
Apostolidis, Chrysostomos
1
Babu, Mujahid Mohiuddin
1
Baumann, Jasmin
1
Biggemann, Sergio
1
Blazevic, Vera
1
Breidbach, Christoph F.
1
Brown, David M.
1
Cabiddu, Francesca
1
Davey, Janet
1
Dey, Bidit Lal
1
Du, Mingfei
1
Eggert, Andreas
1
Ekman, Peter
1
Fisher, Gregory J.
1
Friend, Scott B.
1
Frow, Pennie
1
Garry, Tony
1
Gupta, Sumeet
1
Hilbert, Andreas
1
Jaakkola, Elina
1
Jiang, Yanxin
1
Kohtamäki, Marko
1
Kretsos, Lefteris
1
Le Meunier-FitzHugh, Kenneth
1
Li, Julie Juan
1
Li, Shuyang
1
Lievens, Annouk
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Lombardo, Sebastiano
1
Maglio, Paul P.
1
Malshe, Avinash
1
Mohaupt, Michael
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Niininen, Outi
1
O'Brien, Ingrid M.
1
Ouschan, Robyn
1
Parkinson, Joy
1
Payne, Adrian
1
Peng, Guochao
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Powers, Thomas L.
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Journal of revenue and pricing management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
21
Journal of retailing and consumer services
9
The journal of services marketing
9
Journal of service management
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
International journal of hospitality management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of service research : JSR
5
Marketing theory
5
Service business
5
Technological forecasting & social change : an international journal
5
The journal of business & industrial marketing
5
The service industries journal
5
International journal of services and operations management
4
Journal of service research
4
Journal of service theory and practice : JSTP
4
AMS review : official publication of the Academy of Marketing Science
3
European Sport management quarterly : ESMQ
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of the Academy of Marketing Science
3
Business horizons
2
Central European business review : CEBR
2
Cogent business & management
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
European management journal
2
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of technology management : IJTM
2
Journal of air transport management
2
Journal of business market management : JBM
2
Journal of business-to-business marketing
2
Journal of economics & management
2
Journal of hospitality and tourism insights
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
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ECONIS (ZBW)
19
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1
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
4
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
5
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
8
Value co-creation : the role of actor competence
Waseem, Donia
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011863729
Saved in:
9
What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano
;
Cabiddu, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
Saved in:
10
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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