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isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Journal of marketing research : JMR"
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Customer value
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Beziehungsmarketing
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Preismanagement
8
Pricing strategy
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Revenue management
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Revenue-Management
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customer lifetime value
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Kumar, V.
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Braun, Michael
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Datta, Hannes
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Foubert, Bram
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Heerde, Harald J. van
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Ho, Jeannette
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Kim, Kihyun Hannah
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Journal of revenue and pricing management
Journal of marketing research : JMR
Journal of retailing and consumer services
36
Journal of business research : JBR
32
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of service research : JSR
5
Journal of the Academy of Marketing Science
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The journal of services marketing
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
The journal of business & industrial marketing
4
Australasian marketing journal
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ECONIS (ZBW)
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1
Revenue management in luxury hotels
Kimes, Sheryl E.
;
Ho, Jeannette
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 291-295
Persistent link: https://www.econbiz.de/10011922690
Saved in:
2
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
7
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
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