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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Central European business review : CEBR"
~isPartOf:"The journal of gambling business and economics"
~subject:"Relationship marketing"
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Relationship marketing
Professional sports
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Sport
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Sports
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Biscaia, Rui
3
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McDonald, Heath
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Sveinson, Katherine
2
Yoshida, Masayuki
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Journal of sport management : the official journal of the North American Society of Sport Management
Central European business review : CEBR
The journal of gambling business and economics
International journal of sport management and marketing : IJSMM
14
International journal of sports marketing & sponsorship
12
European Sport management quarterly : ESMQ
9
Sport management review
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Journal of strategic marketing
3
Sport, Business and Management : an international journal ; SBM
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of revenue management : IJRM
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of sports economics
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Applied economics letters
1
Asian economic policy review : AEPR
1
Business ethics and leadership : BEL
1
Consumer behavior review : CBR
1
Consumer brand relationships : meaning, measuring, managing
1
Digital business
1
European journal of operational research : EJOR
1
Europäische Hochschulschriften / 5
1
Future Business Journal
1
Gabler Edition Wissenschaft
1
Global journal of business research : GJBR
1
Handbuch Zielgruppenmanagement
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of economic studies
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international financial markets, institutions & money
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Service recovery satisfaction and commitment in the context of spectator sport industry : study on Croatian football consumers
Kuzmanić, Antonio
;
Dlačić, Jasmina
;
Milfelner, Borut
- In:
Central European business review : CEBR
12
(
2023
)
2
,
pp. 61-85
Persistent link: https://www.econbiz.de/10014288390
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
5
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
8
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
9
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
10
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
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