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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
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Marketing management
Market segmentation
43
Marktsegmentierung
43
Consumer behaviour
23
Konsumentenverhalten
23
Marketingmanagement
7
Segmentation
7
Target group
6
Zielgruppe
6
Beziehungsmarketing
5
Hotel industry
5
Hotellerie
5
Relationship marketing
5
Cluster analysis
3
Clusteranalyse
3
Customer satisfaction
3
Green marketing
3
Internet marketing
3
Kundenzufriedenheit
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Marketing
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
Öko-Marketing
3
Advertising
2
Australia
2
Australien
2
Consumer marketing
2
Customer analysis
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Customer segmentation
2
Dienstleistungsqualität
2
Environmental consciousness
2
Food retailing
2
Haustiere
2
Holiday behaviour
2
India
2
Indien
2
Kundenanalyse
2
Lebensmitteleinzelhandel
2
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7
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Bastian, Susan E. P.
1
Berte, Katrien
1
De Marez, Lieven
1
De Moor, Katrien
1
Dolnicar, Sara
1
Eren, P. Erhan
1
Gallagher, Damian
1
Gardiner, Sarah
1
Gilmore, Audrey
1
Goodman, Steve
1
Grace, Debra
1
Hammervoll, Trond
1
Jeffery, David W.
1
Jones, Bridget
1
King, Ceridwyn
1
Kocyigit, Altan
1
Kustos, Marcell
1
Le, Huong
1
O'Connor, Christina
1
Peker, Serhat
1
Schuurman, Dimitri
1
Toften, Kjell
1
Vyncke, Patrick
1
Williams, Tandi
1
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Journal of targeting, measurement and analysis for marketing
International journal of hospitality management
Marketing intelligence & planning
Journal of strategic marketing
7
DUV / Wirtschaftswissenschaft
5
Journal of retailing and consumer services
5
Europäische Hochschulschriften / 5
4
International journal of contemporary hospitality management
4
Asia Pacific journal of marketing and logistics
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Schriften zu Marketing und Management
3
Business horizons
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Dissertation.de
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of production economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Wirtschaftswissenschaften
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technology audit and production reserves
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The marketing book
2
Tourism management : research, policies, practice
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Asian journal of management cases
1
Australasian marketing journal
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Beck professionell
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ECONIS (ZBW)
7
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date (oldest first)
1
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
5
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
6
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
7
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
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