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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
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Kundenzufriedenheit
Marktsegmentierung
Market segmentation
32
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
4
Relationship marketing
4
Segmentation
4
Target group
4
Zielgruppe
4
Cluster analysis
3
Clusteranalyse
3
Green marketing
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Öko-Marketing
3
Advertising
2
Consumer marketing
2
Customer analysis
2
Customer satisfaction
2
Environmental consciousness
2
Food retailing
2
Haustiere
2
India
2
Indien
2
Internet marketing
2
Kundenanalyse
2
Lebensmitteleinzelhandel
2
Market research
2
Marketing strategy
2
Marktforschung
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Pets
2
Portugal
2
Regression analysis
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English
32
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Grace, Debra
2
Paço, Arminda M. Finisterra do
2
Raposo, Mário
2
Balaji, M. S.
1
Berné, Carmen
1
Berte, Katrien
1
Boya, Unal O.
1
Cardoso, Margarida G. M. S.
1
Chen, Annie Huiling
1
Cho, Chang-hoan
1
D'Souza, Clare M.
1
De Marez, Lieven
1
De Moor, Katrien
1
Delistavrou, Antonia
1
Dibb, Sally
1
Dolnicar, Sara
1
Dotson, Michael J.
1
Eren, P. Erhan
1
Fonseca, Jaime R. S.
1
Gallagher, Damian
1
García-Uceda, Esperanza
1
Gardiner, Sarah
1
Gilboa, Shaked
1
Gilmore, Audrey
1
Greene, Henry
1
Greene, Shanti
1
Hammervoll, Trond
1
Hattum, Pascal van
1
Heo, Jun
1
Hoijtink, Herbert
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Hultén, Bertil
1
Hung, Kuang-peng
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Hyatt, Eva M.
1
Jones, Bridget
1
Khallaayoune, Zakaria
1
King, Ceridwyn
1
Kocyigit, Altan
1
Laukkanen, Tommi
1
Le, Huong
1
Leal Filho, Walter
1
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Journal of targeting, measurement and analysis for marketing
Marketing intelligence & planning
Journal of retailing and consumer services
32
NBER working paper series
24
SpringerLink / Bücher
24
Tourism management : research, policies, practice
23
Europäische Hochschulschriften / 5
20
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
International journal of contemporary hospitality management
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
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ECONIS (ZBW)
32
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1
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
2
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
5
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
6
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
7
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
8
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
9
Pro-environmental purchasing behaviour during the economic crisis
Tilikidou, Irene
;
Delistavrou, Antonia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10010364063
Saved in:
10
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
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