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isPartOf:"Kohlhammer-Edition Marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Psychology of advertising"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
Werbepsychologie
20
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
10
Brand image
5
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Theorie
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Esch, Franz-Rudolf
3
Kroeber-Riel, Werner
3
Alvarez, Cecilia M. O.
1
Balaji, M. S.
1
Biswas, Abhijit
1
Briggs, Elten
1
Chrysochou, Polymeros
1
Dutta, Sujay
1
Faseur, Tine
1
Fennis, Bob Michaël
1
Geuens, Maggie
1
Hansen, Flemming
1
Huang, Huiling
1
Jaccard, James
1
Janakiraman, Narayan
1
Jha, Subhash
1
Jiang, Yangyang
1
Kavvouris, Christos
1
Knewtson, Heather S.
1
Kreuzer, Maria
1
Lee, Seungae
1
Li, Feng
1
Liu, Lu
1
Liu, Qing
1
Matthes, Jörg
1
Miniard, Paul W.
1
Motoki, Kosuke
1
Mukherji, Prokriti
1
Narumi, Takuji
1
Navarro, Angeles
1
Northey, Gavin
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Petit, Olivia
1
Plangger, Kirk
1
Pounders, Kathrynn R.
1
Riis Christensen, Sverre
1
Schmuck, Desirée
1
Septianto, Felix
1
Shen, Lulu
1
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Kohlhammer-Edition Marketing
Journal of business research : JBR
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Konsum und Verhalten
8
SpringerLink / Bücher
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
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20
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1
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
2
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
6
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
7
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
8
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
9
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
10
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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