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isPartOf:"MPRA Paper"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~subject:"Social web"
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Marketing
192
Marketing management
59
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marketing
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39
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39
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18
Innovation
18
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MPRA Paper
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
SpringerLink / Bücher
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of internet commerce
6
Springer eBook Collection
6
The connected customer : the changing nature of consumer and business markets
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing education : JME
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Journal of promotion management : innovations in planning and applied research
4
California management review
3
Journal of advertising research
3
Marketing intelligence & planning
3
Omega : the international journal of management science
3
Research
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Schriftenreihe Schwerpunkt Marketing
3
Sport management review
3
Business horizons
2
Cogent business & management
2
Corporate social responsibility in the digital age
2
Digital Business in Africa : Social Media and Related Technologies
2
Economic research
2
Electronic markets : the international journal on networked business
2
Emerging Markets Journal : EMAJ
2
European journal of marketing : EJM
2
Innovation & management review
2
International journal of accounting and information management
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sport management and marketing : IJSMM
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of marketing for higher education
2
Journal of marketing research : JMR
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1
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
6
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
7
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
8
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
9
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
10
Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
;
Lai, Wenhsiang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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