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isPartOf:"Marketing Science"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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Product management
31
Produktmanagement
31
Innovation
10
product management
9
New product development
7
Produktentwicklung
7
Consumer behaviour
6
Konsumentenverhalten
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Portfolio selection
5
Portfolio-Management
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Marketingmanagement
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Golder, Peter N.
3
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2
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1
Almquist, Eric
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
De Villiers, Rouxelle
1
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1
Duke, Duncan
1
Engelke, Jan
1
Ettenson, Richard
1
Feinberg, Fred M.
1
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1
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Jugend, Daniel
1
Kalyanaram, Gurumurthy
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Marketing Science
Harvard business review : HBR
International journal of product development : IJPD
Journal of business research : JBR
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
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ECONIS (ZBW)
31
RePEc
8
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1
What makes a product manager? : a dynamic capabilities view of product management
Finch, David J.
;
Levallet, Nadège
;
McIntyre, Sharon M.
; …
- In:
International journal of product development : IJPD
27
(
2023
)
3
,
pp. 213-244
Persistent link: https://www.econbiz.de/10014432569
Saved in:
2
Product portfolio management in industrial design : a model of design strategies for mature portfolios
Andersson, Torbjörn
;
Warell, Anders
;
Ölvander, Johan
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 343-368
Persistent link: https://www.econbiz.de/10013093148
Saved in:
3
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
4
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
5
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
6
Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
7
Product portfolio management and performance : evidence from a survey of innovative Brazilian companies
Jugend, Daniel
;
Silva, Sergio Luis da
;
Salgado, Manoel …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5095-5100
Persistent link: https://www.econbiz.de/10011589157
Saved in:
8
New product portfolio performance in family firms
Kraiczy, Nils D.
;
Hack, Andreas
;
Kellermanns, Franz W.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1065-1073
Persistent link: https://www.econbiz.de/10010364527
Saved in:
9
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
10
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
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