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isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Marktforschung"
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Marktforschung
Marketing management
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13
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13
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10
SME
10
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9
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Marketing intelligence & planning
Journal of business research : JBR
36
The journal of product & brand management
23
Journal of the Academy of Marketing Science
18
The journal of brand management : an international journal
17
European journal of marketing : EJM
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Europäische Hochschulschriften / 5
12
Journal of marketing communications
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of marketing
10
Gabler Edition Wissenschaft
8
Journal of marketing research : JMR
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International marketing review
6
Journal of business economics : JBE
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
Review of marketing research
5
The journal of business & industrial marketing
5
Entscheidungsunterstützung für ökonomische Probleme
4
European research studies
4
International journal of wine business research : IJWBR
4
Journal of business-to-business marketing
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
12
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
3
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
4
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
7
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
8
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
9
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
10
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
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