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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
565
Konsumentenverhalten
565
Advertising effects
77
Theorie
77
Theory
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Werbewirkung
77
Brand management
66
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
15
Journal of business research : JBR
13
Journal of economic behavior & organization : JEBO
13
European journal of operational research : EJOR
10
Journal of mathematical economics
10
Journal of behavioral decision making
9
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Economics letters
8
Journal of behavioral and experimental economics
8
Journal of economic theory
8
Journal of retailing and consumer services
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Discussion paper / Centre for Economic Policy Research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of food products marketing
7
Journal of marketing research
7
Journal of retailing
7
Working paper / National Bureau of Economic Research, Inc.
7
CESifo working papers
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Discussion paper
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Energy economics
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Journal of business economics : JBE
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NBER Working Paper
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NBER working paper series
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The review of economic studies
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Transportation research / E : an international journal
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Applied economics letters
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Discussion papers / CEPR
5
Food policy : economics planning and politics of food and agriculture
5
IZA Discussion Paper
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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ECONIS (ZBW)
23
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
3
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
4
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
5
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
6
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
7
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
Saved in:
8
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
9
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
10
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
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