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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand extension"
~subject:"Experiment"
~subject:"Persönlichkeitspsychologie"
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Brand extension
Experiment
Persönlichkeitspsychologie
Brand image
61
Markenimage
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Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
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27
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Markentransfer
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Aguirre-Rodriguez, Alexandra
1
Bóveda-Lambie, Adriana M.
1
Chang, Chung-chau
1
Chang, Shin-shin
1
Dens, Nathalie
1
Devezer, Berna
1
Eggers, Fabian
1
Eggers, Felix
1
Eisend, Martin
1
Farsky, Mario
1
Germann, Frank
1
Ghosh Chowdhury, Tilottama
1
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1
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1
Gunasti, Kunter
1
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1
Johnson, Jean L.
1
Keenan, Elizabeth A.
1
Kim, Eunjin
1
Lin, Bo-chi
1
Lorth, Carina
1
Mariadoss, Babu John
1
Miniard, Paul W.
1
Newman, Kevin P.
1
Pelsmacker, Patrick de
1
Radighieri, Jeffrey P.
1
Ratneshwar, Srinivasan
1
Roesler, Erin
1
Ross, William T.
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Sattler, Henrik
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Sauer, Nicola E.
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
66
The journal of product & brand management
35
The journal of brand management : an international journal
31
Psychology & marketing
24
Journal of retailing and consumer services
21
European journal of marketing : EJM
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of international consumer marketing
12
Journal of marketing management : MM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International marketing review
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The IUP journal of brand management : IJBRM
8
International journal of consumer studies
7
International journal of sports marketing & sponsorship
7
Journal of business economics : JBE
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
SpringerLink / Bücher
7
Brand management ; Vol. 3
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
Innovatives Markenmanagement
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
Tourism management : research, policies, practice
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
International journal of advertising : the review of marketing communications
4
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
4
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
5
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
6
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
7
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
8
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
9
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
10
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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