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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Search engine"
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Search engine
Advertising effects
150
Werbewirkung
150
Advertising
86
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86
Internet marketing
73
Online-Marketing
73
Consumer behaviour
67
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online advertising
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Jerath, Kinshuk
3
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3
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Trusov, Michael
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Yang, Sha
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Zhu, Yi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of current issues and research in advertising : JCIRA
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Discussion papers / CEPR
4
Electronic commerce research and applications
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing research
3
Journal of retailing
3
Working papers / TSE : WP
3
CESifo working papers
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science
2
SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
30-Minuten-Reihe
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
CAMRI policy briefs
1
CESifo Working Paper
1
CESifo Working Paper Series
1
Columbia Business School Research Paper
1
Cornell hospitality quarterly : CQ
1
Decision sciences : DS
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
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ECONIS (ZBW)
22
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1
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
3
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
4
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
5
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
6
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
7
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
8
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
9
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
10
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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