//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Katona, Zsolt"
~person:"Tucker, Catherine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
11
Internet marketing
11
Online-Marketing
11
Werbewirkung
11
Befragung
4
Interview
4
USA
4
United States
4
Advertising
2
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Search engine
2
Suchmaschine
2
Viral marketing
2
Virales Marketing
2
Werbung
2
online advertising
2
targeting
2
Artificial intelligence
1
B-to-B-Marketing
1
Big Data
1
Big data
1
Business-to-business marketing
1
Experiment
1
Game theory
1
Information behaviour
1
Informationsverhalten
1
Internet-Auktion
1
Künstliche Intelligenz
1
Markenrecht
1
Netherlands
1
Niederlande
1
Online auction
1
Online retailing
1
Online search
1
Online-Handel
1
Online-Recherche
1
Social Web
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Katona, Zsolt
Tucker, Catherine
Sayedi, Amin
5
Goldfarb, Avi
4
Schweidel, David A.
4
Wilbur, Kenneth C.
4
Fossen, Beth L.
3
Jerath, Kinshuk
3
Rutz, Oliver J.
3
Zhu, Yi
3
Chung, Doug J.
2
Ghose, Anindya
2
Gordon, Brett R.
2
Hartmann, Wesley R.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Krishnamurthi, Lakshman
2
Lewis, Michael
2
Lodish, Leonard M.
2
Lu, Shijie
2
Luo, Xueming
2
Matwyshyn, Andrea M.
2
McAlister, Leigh
2
Sahni, Navdeep S.
2
Shachar, Ron
2
Shin, Woochoel
2
Simonov, Andrey
2
Teixeira, Thales
2
Trusov, Michael
2
Wu, Chunhua
2
Yang, Sha
2
Akella, Ram
1
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Andrews, Michelle
1
Aral, Sinan
1
Baghaie, Marjan
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
3
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
ERIM report series research in management
1
International journal of industrial organization
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
4
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
5
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
Saved in:
6
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
7
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
8
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
9
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
10
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->