//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
230
Social web
230
Internet marketing
119
Online-Marketing
119
Consumer behaviour
112
Konsumentenverhalten
112
social media
73
Beziehungsmarketing
51
Relationship marketing
51
Viral marketing
46
Virales Marketing
46
E-commerce
40
Electronic Commerce
40
Brand management
38
Markenführung
38
Online retailing
38
Online-Handel
38
Advertising effects
27
Social network
27
Soziales Netzwerk
27
Werbewirkung
27
Brand image
23
Markenimage
23
Advertising
22
Werbung
22
Confidence
19
Vertrauen
19
Facebook
18
Internet
13
Customer integration
12
Kundenintegration
12
USA
12
Web 2.0 technologies
12
Web 2.0-Technologien
12
Brand
11
Innovation adoption
11
Innovationsakzeptanz
11
Markenartikel
11
e-commerce
11
purchase intention
11
more ...
less ...
Online availability
All
Undetermined
131
Free
2
Type of publication
All
Article
230
Type of publication (narrower categories)
All
Article in journal
215
Aufsatz in Zeitschrift
215
Aufsatz im Buch
15
Book section
15
Case study
1
Fallstudie
1
Language
All
English
230
Author
All
Loureiro, Sandra Maria Correia
7
Dominic, P. D. D.
4
Hazari, Sunil
3
Sarmento, Eduardo Moraes
3
Sethna, Beheruz N.
3
Abed, Salma S.
2
Al-Adwan, Ahmad Samed
2
Alhijawi, Bushra
2
Bilro, Ricardo Godinho
2
Dash, Manoj Kumar
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hidayanto, Achmad Nizar
2
Ibrahim, Blend
2
Khan, Ali Nawaz
2
Kumar, Anil
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Rahman, Zillur
2
Rita, Paulo
2
Roblek, Vasja
2
Salo, Jari
2
Smith, Alan D.
2
Thomas, Sujo
2
Wei, Yujie
2
Williams, Michael D.
2
Xue, Fei
2
Yadav, Mayank
2
Zhou, Lijie
2
Ababneh, Bashar
1
Ababneh, Suhair
1
Abbasi, Amir Zaib
1
Abdullah, Zarifah
1
Aboalganam, Khalid M.
1
Abou-Elgheit, Emad
1
Achara Chandrachai
1
Adl, Rosa Karimi
1
more ...
less ...
Published in...
All
Organizations and social networking : utilizing social media to engage consumers
International journal of business information systems : IJBIS
International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
more ...
less ...
Source
All
ECONIS (ZBW)
230
Showing
1
-
10
of
230
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->