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~isPartOf:"European journal of marketing : EJM"
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Market segmentation
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Marktsegmentierung
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Psychology & marketing
European journal of marketing : EJM
Journal of retailing and consumer services
31
NBER working paper series
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Tourism management : research, policies, practice
23
SpringerLink / Bücher
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Journal of travel and tourism marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of strategic marketing
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Journal of business research : JBR
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Marketing intelligence & planning
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Tourism economics : the business and finance of tourism and recreation
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International journal of contemporary hospitality management
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Segmentation in social marketing : process, methods and application
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International journal of industrial organization
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1
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
3
Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Millán, Angel
;
Fanjul, María Luisa
;
Moital, Miguel
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011433842
Saved in:
4
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
5
A resource-advantage theory typology of strategic segmentation
Thoeni, Andrew T.
;
Marshall, Greg W.
;
Campbell, Stacy M.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2192-2215
Persistent link: https://www.econbiz.de/10011629356
Saved in:
6
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
7
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
8
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
9
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
10
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
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