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isPartOf:"Psychology & marketing"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring"
~subject:"Brand management"
~subject:"USA"
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USA
Fashion
19
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19
Consumer behaviour
13
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13
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7
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5
Markenimage
5
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Psychology & marketing
Journal of euromarketing
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
Journal of fashion marketing and management
68
Journal of retailing and consumer services
23
Journal of global fashion marketing : JGfM
20
Journal of business research : JBR
16
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
International journal of consumer studies
6
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Journal of promotion management : innovations in planning and applied research
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Springer Series in Fashion Business
3
Sustainable Luxury : An International Perspective
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Central European business review : CEBR
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
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ECONIS (ZBW)
10
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date (oldest first)
1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
4
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
5
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
6
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
7
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
8
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
9
Climbing the brand ladder : from fashion accessory to distinctive country-of-origin brand
Došen, Đurđana Ozretić
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010504725
Saved in:
10
A cross-cultural comparison of United States and Austrian fashion consumers
Quigley, Charles J.
;
Notarantonio, Elaine M.
- In:
Journal of euromarketing
18
(
2009
)
4
,
pp. 233-244
Persistent link: https://www.econbiz.de/10003945473
Saved in:
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