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isPartOf:"Psychology & marketing"
~isPartOf:"Journal of marketing"
~source:"econis"
~type_genre:"Article in journal"
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Market segmentation
13
Marktsegmentierung
13
B-to-B-Marketing
5
Business-to-business marketing
5
Consumer behaviour
5
Customer value
5
Konsumentenverhalten
5
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5
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Balachander, Subramanian
1
Bezençon, Valéry
1
Blili, Samir
1
Bohlmann, Jonathan D.
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Chen, Haipeng
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Durant, John
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Fanjul, María Luisa
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Fox, Gavin L.
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Gosling, Sam
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Kocas, Cenk
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Li, Krista J.
1
Liu, Yan
1
Millán, Angel
1
Moital, Miguel
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Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
Park, Hye-Jung
1
Rabolt, Nancy J.
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Psychology & marketing
Journal of marketing
Journal of retailing and consumer services
31
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Marketing intelligence & planning
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
The journal of consumer marketing
11
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
Journal of international financial markets, institutions & money
9
International journal of wine business research
8
Journal of air transport management
8
Applied economics
7
Economics letters
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International journal of production economics
7
International journal of production research
7
International journal of wine business research : IJWBR
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Journal of international economics
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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13
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date (oldest first)
1
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Millán, Angel
;
Fanjul, María Luisa
;
Moital, Miguel
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011433842
Saved in:
4
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
5
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
6
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
7
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
8
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
9
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
10
Segmenting the market through the determinants of involvement : the case of fair trade
Bezençon, Valéry
;
Blili, Samir
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 682-708
Persistent link: https://www.econbiz.de/10009242004
Saved in:
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