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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
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Consumer behaviour
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Advertising effects
67
Werbewirkung
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Brand management
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Internet marketing
53
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Loureiro, Sandra Maria Correia
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Bang Nguyen Viet
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Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
523
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of international consumer marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Cogent business & management
64
Journal of marketing
61
Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Journal of fashion marketing and management
60
Journal of strategic marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
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ECONIS (ZBW)
93
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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