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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Handel"
~subject:"Social web"
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Online-Handel
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Consumer behaviour
268
Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Brand management
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Markenführung
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Internet marketing
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Online-Marketing
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Loureiro, Sandra Maria Correia
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Yang, Jing
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Research in consumer behavior
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
458
Journal of business research : JBR
326
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
134
International journal of internet marketing and advertising : IJIMA
131
Journal of internet commerce
115
International journal of electronic marketing and retailing : IJEMR
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Electronic commerce research
89
Cogent business & management
81
International journal of consumer studies
76
Journal of electronic commerce research : JECR
73
Information systems research : ISR
71
Technological forecasting & social change : an international journal
71
Psychology & marketing
70
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
63
International journal of retail & distribution management
60
International journal of electronic commerce : IJEC
59
Management science : journal of the Institute for Operations Research and the Management Sciences
58
International journal of hospitality management
57
The international review of retail, distribution and consumer research
56
International journal of e-business research : an official publication of the Information Resources Management Association
55
Journal of marketing communications
55
Journal of fashion marketing and management
53
International journal of retail and distribution management
49
International journal of business information systems : IJBIS
48
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
Journal of management information systems : JMIS
47
Journal of retailing
47
International journal of advertising : the review of marketing communications
46
Tourism management : research, policies, practice
44
Journal of the Academy of Marketing Science
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of international consumer marketing
41
Journal of marketing
40
Journal of marketing management : MM
40
International journal of technology marketing : IJTMkt
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
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ECONIS (ZBW)
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
The pseudo-flow experience in online shopping
Mitev, Ariel Zoltán
;
Irimiás, Anna
;
Mentes, Mert
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014513567
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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