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isPartOf:"Sage annual reviews of communication research"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"UTB"
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Search: subject_exact:"Massenmedien"
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Communication media
22
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Sage annual reviews of communication research
JMM : the international journal on media management
Journal of business research : JBR
UTB
Journal of media business studies
39
The handbook of political economy of communications
25
SpringerLink / Bücher
24
CESifo working papers
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
20
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14
Kom / Kommission der Europäischen Gemeinschaften
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Technological forecasting & social change : an international journal
13
Contributions to the study of mass media and communications
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
HWWA-Report
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Political economies of the media : the transformation of the global media industries
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Corporate communications : an international journal
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The right to tell : the role of mass media in economic development /The World Bank
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Young consumers : insight and ideas for responsible marketers
10
Advances in media, entertainment, and the arts (AMEA) book series
9
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
9
Economics letters
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Media-Perspektiven
9
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
16
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1
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
2
Performance feedback and firms' relative strategic emphasis : the moderating effects of board independence and media coverage
Cheng, Lulu
;
Xie, En
;
Fang, Junyi
;
Mei, Nan
- In:
Journal of business research : JBR
139
(
2022
),
pp. 218-231
Persistent link: https://www.econbiz.de/10013194171
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie
;
Lan, Hao
- In:
Journal of business research : JBR
97
(
2019
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
Saved in:
5
Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong
;
Floyd, Kristopher
;
Tanner, John F.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
Saved in:
6
The impact of media richness on consumer information search and choice
Maity, Moutusy
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
87
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
Saved in:
7
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
8
Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
Saved in:
9
The impact of media coverage on IPO stock performance
Guldiken, Orhun
;
Tupper, Christina
;
Nair, Anil
;
Yu, Huizhi
- In:
Journal of business research : JBR
72
(
2017
),
pp. 24-32
Persistent link: https://www.econbiz.de/10011645416
Saved in:
10
Special issue on media entrepreneurship
Achtenhagen, Leona
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011696349
Saved in:
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