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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Brand image
58
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Eisingerich, Andreas B
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
58
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11
Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.
;
Dagogo-Jack, Sokiente W.
;
Forehand, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
Saved in:
12
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
13
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
14
Categorization and willingness to pay for new products : the role of category cues as value anchors
Kuijken, Bram
;
Gemser, Gerda
;
Wijnberg, Nachoem M.
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 757-771
Persistent link: https://www.econbiz.de/10011822736
Saved in:
15
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
Saved in:
16
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati
;
Lu, Fang-Chi
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Saved in:
17
Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
Saved in:
18
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
19
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
20
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
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