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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet"
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Internet
Social Web
308
Social web
308
Online-Marketing
162
Internet marketing
161
Consumer behaviour
123
Konsumentenverhalten
123
Viral marketing
71
Virales Marketing
71
Brand management
67
Markenführung
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social media
53
Beziehungsmarketing
48
Relationship marketing
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45
Tourism
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Tourismus
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Brand image
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Markenimage
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Web 2.0 technologies
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Data Mining
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Karla, Jürgen
2
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Ahuja, Vandana
1
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Babakus, Emin
1
Baeshen, Yasser
1
Barrichello, Alcides
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Beck, Astrid
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Bohl, Oliver
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Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Erkan, Ismail
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Evans, Chris
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Feld, Sebastian
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Ghoneim, Ahmad
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Heinrich, Daniel
1
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1
Janner, Till
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Kaiser, Carolin
1
Kirchhoff, Lars
1
Maintz, Julia
1
Mangold, W. Glynn
1
Manoraj, N.
1
Manouchehri, Shakib
1
Morano, Rogério Scabim
1
Pohlmann, Norbert
1
Rehrl, Karl
1
Reisenwitz, Timothy H.
1
Santos, Emerson Gomes dos
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Smith, Katherine Taken
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Spooren, Sebastian
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Sridevi, P.
1
Stanoevska-Slabeva, Katarina
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Stoffel, Kilian
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Ultes-Nitsche, Ulrich
1
Vedanthachari, Lakshmi Narasimhan
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
16
Information systems research : ISR
13
Journal of management information systems : JMIS
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of internet commerce
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Journal of business research : JBR
8
International journal of business information systems : IJBIS
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Public choice
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Electronic commerce research
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
CESifo working papers
5
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Decision support systems : DSS ; the international journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
International journal of services technology and management
4
Internet policy review : journal on internet regulation
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
19
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
3
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
5
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
6
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
7
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
8
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
9
Geoweb verbindet WWW und physische Welt
Rehrl, Karl
- In:
HMD : Praxis der Wirtschaftsinformatik
47
(
2010
)
276
,
pp. 6-18
Persistent link: https://www.econbiz.de/10008758561
Saved in:
10
Web 3.0 : wohin geht es mit dem World Wide Web? ; Grundlagen zum Social Semantic Web
Ultes-Nitsche, Ulrich
- In:
HMD : Praxis der Wirtschaftsinformatik
47
(
2010
)
271
,
pp. 6-12
Persistent link: https://www.econbiz.de/10003934477
Saved in:
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