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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Markenführung"
~subject:"Viral marketing"
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Markenführung
Viral marketing
Social Web
178
Social web
178
Internet marketing
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Online-Marketing
72
Consumer behaviour
67
Konsumentenverhalten
67
Social media
58
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4
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3
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3
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2
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2
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Tourism management : research, policies, practice
Journal of electronic commerce research : JECR
Journal of business research : JBR
177
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
80
The journal of product & brand management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of brand management : an international journal
55
Journal of marketing communications
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of advertising : the review of marketing communications
39
Information systems research : ISR
37
International journal of hospitality management
35
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing management : MM
34
Psychology & marketing
31
Business horizons
30
Journal of marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of internet commerce
26
Journal of management information systems : JMIS
26
Technological forecasting & social change : an international journal
26
International journal of contemporary hospitality management
24
SpringerLink / Bücher
24
Electronic commerce research
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of consumer studies
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Marketing intelligence & planning
21
Cogent business & management
20
Journal of global marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of fashion marketing and management
18
Journal of hospitality marketing & management
18
Journal of the Academy of Marketing Science
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Springer eBook Collection
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ECONIS (ZBW)
70
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
3
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
4
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
5
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
6
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
7
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
8
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
9
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
10
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
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