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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~isPartOf:"Journal of marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Customer value"
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Customer value
Beziehungsmarketing
242
Relationship marketing
242
Consumer behaviour
99
Konsumentenverhalten
99
Customer satisfaction
59
Kundenzufriedenheit
59
Dienstleistungsqualität
43
Service quality
43
Bank
40
Lieferantenmanagement
30
Supplier relationship management
30
Brand management
24
Markenführung
24
Kundenwert
22
Personal banking
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Privatkundengeschäft
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Marketing management
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Marketingmanagement
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Bankgeschäft
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Banking services
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Customer loyalty
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Electronic Banking
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Kumar, V.
5
Van den Poel, Dirk
3
Neslin, Scott A.
2
Baecke, Philippe
1
Ballings, Michel
1
Benoit, Dries F.
1
Chang, Chun-Wei
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Coll, Santiago Forgas
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Costa, Francisco José
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Eggert, Andreas
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Evanschitzky, Heiner
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Fader, Peter
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Fornell, Claes
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Garnefeld, Ina
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Guillén, Marta Estrada
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Hardie, Bruce G. S.
1
Heinonen, Kristina
1
Heitmann, Mark
1
Helm, Sabrina V.
1
Hewett, Kelly
1
Homburg, Christian
1
Hult, G. Tomas M.
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Lehmann, Donald R.
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Leocádio, Aurio Lucio
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Leone, Robert P.
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Liu, Yuping
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McCarthy, Daniel M.
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Meire, Matthijs
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Nyman, Henrich
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Palmatier, Robert W.
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Parente, Eduardo Soares
1
Petersen, J. Andrew
1
Ramani, Girish
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Ramaseshan, B.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
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ECONIS (ZBW)
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
5
Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
6
,
pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
Saved in:
6
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
7
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
8
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
9
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
10
The added value of service provision
Nyman, Henrich
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 457-476
Persistent link: https://www.econbiz.de/10010415431
Saved in:
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