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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Marketing management
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AMS review : official publication of the Academy of Marketing Science
Journal of strategic marketing
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
26
European journal of marketing : EJM
22
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12
McGraw-Hill/Irwin series in marketing
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International journal of islamic marketing and branding
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Journal of macromarketing
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Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
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International journal of wine business research : IJWBR
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Journal of business ethics : JOBE
7
Series / American Marketing Association
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European Journal of Marketing
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International journal of business and globalisation : IJBG
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
5
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
6
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
7
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
8
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
9
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
10
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
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