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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~isPartOf:"SpringerLink / Bücher"
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Marktforschung
84
Market research
73
Marketing
15
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13
Marketing management
11
Marketingmanagement
11
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Mooi, Erik
4
Sarstedt, Marko
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
SpringerLink / Bücher
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
91
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Fundamentals of marketing research ; Vol. 1
12
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ECONIS (ZBW)
84
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1
Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
Akter, Shahriar
;
Sultana, Saida
;
Mariani, Marcello M.
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 243-261
Persistent link: https://www.econbiz.de/10014433460
Saved in:
2
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
3
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
Saved in:
4
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
5
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
6
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
7
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
8
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
9
Identifying, analyzing, and finding solutions to the sales lead black hole : a design science approach
Borgh, Michel van der
;
Xu, Juan
;
Sikkenk, Marin
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 136-151
Persistent link: https://www.econbiz.de/10012285344
Saved in:
10
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
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