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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
Konsumentenverhalten
55
Customer value
50
Kundenwert
50
Salespeople
49
Verkaufspersonal
49
Marketing management
46
Marketingmanagement
46
Selling
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Verkauf
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Betriebliche Wertschöpfung
36
Customer integration
36
Kundenintegration
36
Value creation
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Customer satisfaction
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Kundenzufriedenheit
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Social Web
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Social web
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Business network
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Firm performance
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Unternehmenserfolg
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Unternehmensnetzwerk
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Vertrauen
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Markenführung
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Service quality
25
Internet marketing
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Online-Marketing
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Cadeaux, Jack
2
Casidy, Riza
2
Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Song, Hua
2
Yu, Kangkang
2
Akter, Shahriar
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Arslanagic-Kalajdzic, Maja
1
Baek, Ingee
1
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1
Balaji, M. S.
1
Behera, Rajat Kumar
1
Bergamschi, Mara
1
Bhatia, Sandhya
1
Briggs, Elten
1
Bruhn, Manfred
1
Bush, Alan J.
1
Caigny, Arno de
1
Campbell, Colin L.
1
Cao, Guangming
1
Capon, Noel
1
Chan, Tommy K. H.
1
Chang, Yu
1
Chaudhry, Smita
1
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1
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1
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1
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1
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1
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1
Dwivedi, Yogesh Kumar
1
Eisingerich, Andreas B
1
Ellis-Chadwick, Fiona
1
Fang, Dalu
1
Fearne, Andrew P.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
273
Journal of business research : JBR
225
International journal of hospitality management
146
The journal of services marketing
105
The journal of product & brand management
100
The journal of brand management : an international journal
84
The service industries journal
83
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of travel and tourism marketing
54
Services marketing quarterly
54
Cogent business & management
53
Asia Pacific journal of marketing and logistics
49
Journal of service management
48
Journal of service research : JSR
47
Journal of strategic marketing
47
Marketing intelligence & planning
46
Service business
45
Psychology & marketing
44
Tourism management : research, policies, practice
39
European journal of marketing : EJM
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Journal of the Academy of Marketing Science
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service research
26
Journal of air transport management
25
International journal of quality and service sciences
24
Journal of service theory and practice : JSTP
24
Total quality management & business excellence
24
Journal of retailing
23
The journal of business & industrial marketing
23
European journal of marketing
22
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ECONIS (ZBW)
52
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
5
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
6
The impact of customer characteristics on exploitation and exploration capabilities : an empirical study of outsourcing service companies
Kanani-Moghadam, Venus
;
Zarghami, Seyed Ashkan
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 340-351
Persistent link: https://www.econbiz.de/10013326861
Saved in:
7
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
8
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
9
Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
10
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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