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language:"eng"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Psychology & marketing"
~isPartOf:"Qualitative market research : an international journal"
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Marktforschung
190
Market research
189
Consumer behaviour
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Woodside, Arch G.
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Aung, May
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Belk, Russell W.
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International journal of market research : JMRS ; the journal of the Market Research Society
Psychology & marketing
Qualitative market research : an international journal
Journal of marketing research : JMR
175
Journal of business research : JBR
91
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Market research handbook
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Conjoint measurement : methods and applications
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Fundamentals of marketing research ; Vol. 2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The handbook of marketing research : uses, misuses, and future advances
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European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of targeting, measurement and analysis for marketing
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Review of marketing research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SAGE library in marketing
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The journal of brand management : an international journal
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Australasian marketing journal
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Fundamentals of marketing research ; Vol. 1
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ECONIS (ZBW)
189
USB Cologne (EcoSocSci)
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
3
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
4
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
5
Does product touch affect consumer attitude toward a product? : meta-analysis of effect sizes, moderators, and mediators
Liu, Wumei
;
Wu, Feng
;
Awan, Tahir Mumtaz
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014290842
Saved in:
6
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
7
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
8
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
9
Decolonising research approaches towards non-extractive research
Igwe, Paul Agu
;
Madichie, Nnamdi O.
;
Rugara, David Gamariel
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 453-468
Persistent link: https://www.econbiz.de/10013380493
Saved in:
10
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
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