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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"hrv"
~subject:"Marketing management"
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Marketing management
Marketing
57
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
27
Business-to-business marketing
27
Marketingmanagement
25
industrial marketing
22
business marketing
19
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1
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1
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Journal of business-to-business marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Marketing intelligence & planning
17
Journal of Islamic marketing : JIMA
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
12
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
EBSCOhost eBook Collection
6
European Journal of Marketing
6
International journal of business and globalisation : IJBG
6
Journal of business strategy
6
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ECONIS (ZBW)
25
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1
Virtual influencers and corporate reputation : from marketing game to empirical analysis
Xin, Baogui
;
Hao, Yaru
;
Xie, Lei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 759-786
Persistent link: https://www.econbiz.de/10015062964
Saved in:
2
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
5
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
6
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
7
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
8
Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar
;
Chashmi, Seyed Ali Nabavi
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
Saved in:
9
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
10
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
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