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language:"eng"
~language:"bul"
~subject:"Online retailing"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Datenschutzgesetz"
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Online retailing
Online-Marketing
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Datenschutz
4,233
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4,166
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1,050
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833
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Acquisti, Alessandro
9
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6
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6
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5
Goldfarb, Avi
5
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5
Spiekermann, Sarah
5
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3
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3
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3
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3
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3
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3
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3
Lwin, May O.
3
Martin, Kirsten
3
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3
Monnet, Cyril
3
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3
Münster, Johannes
3
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3
Richard, Marie-Odile
3
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3
Tandon, Urvashi
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Workshop on E-Business <8, 2009, Phoenix, Ariz.>
1
epubli GmbH
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Journal of retailing and consumer services
22
Technological forecasting & social change : an international journal
15
Journal of business research : JBR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of electronic commerce : IJEC
9
Electronic commerce research
7
International journal of business information systems : IJBIS
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
International journal of networking and virtual organisations : IJNVO
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
Information systems research : ISR
6
Journal of internet commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
4
CESifo working papers
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
Electronic commerce research and applications
4
IEEE transactions on engineering management : EM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business : IJEB
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business ethics : JOBE
4
Journal of consumer marketing
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of consumer marketing
4
Handbook of research on effective advertising strategies in the social media age
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business innovation and research
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Berichte aus der Wirtschaftsinformatik
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Contemporary issues in social media marketing
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ECONIS (ZBW)
638
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1
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10
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638
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date (oldest first)
1
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy
;
Che, Yeon-Koo
-
2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
Saved in:
5
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
6
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
7
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
10
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
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