//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"bul"
~subject:"Werbung"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Marketing
337
Marketingmanagement
55
Marketing management
54
Marketingtheorie
47
Management
46
Theorie
46
Theory
46
Welt
46
World
46
Marketing theory
45
Consumer behaviour
39
Konsumentenverhalten
39
Marktforschung
39
Market research
38
Kongress
31
USA
30
United States
29
Beziehungsmarketing
20
Deutschland
20
Relationship marketing
20
Germany
18
Entrepreneurship
17
Dienstleistung
16
Entrepreneurship approach
16
Strategisches Management
16
Advertising
15
Corporate Social Responsibility
13
Corporate social responsibility
13
Tourismus
13
India
12
Indien
12
Digitalisierung
11
Innovation
11
Internet marketing
11
Online-Marketing
11
Strategic management
11
Digitization
10
KMU
10
SME
10
more ...
less ...
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Handbuch
Konferenzschrift
Article in journal
186
Aufsatz in Zeitschrift
186
Collection of articles of several authors
27
Sammelwerk
27
Graue Literatur
26
Non-commercial literature
26
Working Paper
22
Arbeitspapier
21
Aufsatzsammlung
20
Aufsatz im Buch
18
Book section
18
Wörterbuch
11
Lehrbuch
10
Case study
9
Fallstudie
9
Ratgeber
9
Textbook
9
Conference proceedings
7
Guidebook
7
Bibliografie
6
Nachschlagewerk
6
Reference book
6
Bibliographie
4
Dictionary (multilingual)
4
Handbook
4
Glossar enthalten
3
Glossary included
3
Hochschulschrift
3
Article
2
Bibliografie enthalten
2
Bibliography included
2
Einführung
2
Fallstudiensammlung
2
Festschrift
2
Mehrsprachiges Wörterbuch
2
Reprint
2
Thesis
2
CD-ROM, DVD
1
more ...
less ...
Language
All
English
Bulgarian
German
19
Russian
6
French
1
Italian
1
Undetermined
1
Author
All
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belliger, Andréa
1
Bidgoli, Hossein
1
Boenigk, Michael
1
Buzzell, Robert Dow
1
Cotticelli-Kurras, Paola
1
Cutright, Keisha
1
Davis, Harry L.
1
Gillis, Tamara L.
1
Herr, Paul M.
1
Houston, Michael J.
1
Hug, Christoph
1
Im, Subin
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Katz, Helen E.
1
Krieger, David
1
Lutz, Richard J.
1
Malter, Alan J.
1
Nantel, Jacques
1
Peres, Renana
1
Rizza, Alfredo
1
Silk, Alvin J.
1
Swett, Pamela E.
1
Umiker-Sebeok, Jean
1
Wheeler, Alina
1
Wiesen, S. Jonathan
1
Zaccour, Georges
1
Zatlin, Jonathan R.
1
more ...
less ...
Institution
All
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Economist Conference Unit <London>
1
International Association of Business Communicators
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
more ...
less ...
Published in...
All
A Ronald Press Publication
1
AMA proceedings series
1
Advertising and consumer psychology
1
Approaches to semiotics
1
Communication series
1
Europäische Kulturen in der Wirtschaftskommunikation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
Jossey-Bass business & management series
1
Lecture notes in economics and mathematical systems : LNEMS
1
Research colloquium / Harvard Business School
1
[GDI-Schriften
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Language, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
Saved in:
6
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011672159
Saved in:
7
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
8
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009158312
Saved in:
9
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
10
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->