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language:"eng"
~person:"Aljukhadar, Muhammad"
~person:"Mishra, Abhishek"
~source:"econis"
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Consumer behaviour
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Benutzerfreundlichkeit
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Beziehungsmarketing
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Aljukhadar, Muhammad
Mishra, Abhishek
Lee, Younghwa
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Coursaris, Constantinos K.
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Dellaert, Benedict G. C.
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Häubl, Gerald
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AMS review : official publication of the Academy of Marketing Science
1
Journal of organizational computing and electronic commerce
1
The journal of product & brand management
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Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
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ECONIS (ZBW)
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Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
2
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
3
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
4
How the website usability elements impact performance
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 113-130)
.
2009
Persistent link: https://www.econbiz.de/10003866954
Saved in:
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