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language:"eng"
~person:"Chawla, Deepak"
~person:"Rundle-Thiele, Sharyn"
~source:"econis"
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Market segmentation
17
Marktsegmentierung
17
Consumer behaviour
9
Konsumentenverhalten
9
Social Marketing
8
Social marketing
8
Cluster analysis
4
Clusteranalyse
4
India
3
Indien
3
Segmentation
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segmentation
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Chawla, Deepak
Rundle-Thiele, Sharyn
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Gromb, Denis
11
Occhino, Filippo
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Simkin, Lyndon
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
7
Spann, Martin
7
Bekaert, Geert
6
Degryse, Hans
6
Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
6
Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kruger, Martinette
6
Malamud, Semyon
6
Manso, Gustavo
6
Nandi, Tushar K.
6
Ramey, Valerie A.
6
Rathelot, Roland
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Segmentation in social marketing : process, methods and application
3
Journal of strategic marketing
2
Business horizons
1
International journal of Indian culture and business management : IJICBM
1
International journal of bank marketing
1
Journal of consumer marketing
1
Journal of food products marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
Saved in:
2
Market segmentation based on customer experience dimensions extracted from online reviews using data mining
Pandey, Shweta
;
Pandey, Neeraj
;
Chawla, Deepak
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014471136
Saved in:
3
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
4
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
5
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
6
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
7
Segmentation in social marketing : process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
8
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
9
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
10
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
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