//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Morgan, Neil A."
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
Marktforschung
Marketing
12
Firm performance
5
Unternehmenserfolg
5
International marketing
2
Internationales Marketing
2
Marketing capabilities
2
Performance measurement
2
Performance-Messung
2
Shareholder Value
2
Shareholder value
2
Strategic management
2
Strategic marketing
2
Strategisches Management
2
marketing capabilities
2
marketing performance
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
CMO marketing challenges
1
Capability approach
1
Capability building
1
Capability-Ansatz
1
Competence
1
Competitive advantage
1
Competitive intensity
1
Competitive strategy
1
Consumer behaviour
1
Cost efficiency
1
Customer satisfaction
1
Differentiation
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Exporting
1
Financial statement audit
1
Global marketing
1
Immaterielle Werte
1
Intangible assets
1
International competition
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
Author
All
Morgan, Neil A.
Kotler, Philip
68
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
19
Armstrong, Gary
15
Donnelly, James H.
14
Sheth, Jagdish N.
13
Rudelius, William
12
Aaker, David A.
10
Baker, Michael John
10
Leeflang, Peter
10
Malhotra, Naresh K.
10
Piercy, Nigel
10
Doyle, Peter
9
Koschnick, Wolfgang J.
9
Adeola, Ogechi
8
Hinson, Robert
8
Hruschka, Harald
8
Hutt, Michael D.
8
Parsons, Leonard J.
8
Perreault, William D.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Franses, Philip Hans
7
Hackley, Christopher E.
7
Hair, Joseph F.
7
Lim, Weng Marc
7
Lindgreen, Adam
7
McDonald, Malcolm
7
Speh, Thomas W.
7
Alexander, Ralph S.
6
Andreasen, Alan R.
6
Balmer, John M. T.
6
Birks, David F.
6
Boyd, Harper W.
6
Christopher, Martin
6
Cravens, David W.
6
more ...
less ...
Published in...
All
Journal of marketing
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
6
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
7
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
8
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->