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language:"eng"
~person:"Sarkar, Abhigyan"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
14
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12
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12
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10
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8
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Sarkar, Abhigyan
Han, Heesup
27
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Hollebeek, Linda D.
22
Gil Saura, Irene
21
Mattila, Anna S.
18
Rahman, Zillur
16
Japutra, Arnold
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Rather, Raouf Ahmad
15
Khan, Imran
14
Klaus, Philipp
14
Fetscherin, Marc
13
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13
Quach, Sara
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
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12
Gong, Taeshik
12
Gustafsson, Anders
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
King, Ceridwyn
12
McColl-Kennedy, Janet R.
12
Usman, Osly
12
Šerić, Maja
12
Casidy, Riza
11
Fournier, Susan
11
Ahn, Jiseon
10
Bang, Nguyen
10
Guzman, Francisco
10
Qu, Hailin
10
Roy, Sanjit
10
So, Kevin Kam Fung
10
Carlson, Jamie
9
Fatma, Mobin
9
Ko, Eunju
9
Kunkel, Thilo
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Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
European journal of marketing
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Management research review
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Society and business review
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ECONIS (ZBW)
12
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
9
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
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