//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Marketing theory"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
United States
Marktforschung
4,989
Market research
4,117
Konsumentenverhalten
1,233
Consumer behaviour
1,226
Theorie
751
Theory
744
Marketing
619
Marketingmanagement
474
USA
468
Marketing management
463
Vereinigte Staaten
256
Marketingtheorie
234
Bibliometrics
202
Bibliometrie
202
Beziehungsmarketing
171
Relationship marketing
171
Scientific method
171
Wissenschaftliche Methode
171
Absatz
157
Conjoint-Analyse
147
Verbraucher
146
Befragung
145
Conjoint analysis
145
Interview
145
Qualitative Methode
143
Werbung
139
Qualitative method
137
Innovation
134
Social Web
121
Social web
121
Markenführung
120
Markenimage
119
Brand image
118
Brand management
118
Prognoseverfahren
115
Forecasting model
114
Internationales Marketing
114
Welt
114
more ...
less ...
Online availability
All
Undetermined
62
Free
19
Type of publication
All
Book / Working Paper
316
Article
312
Journal
6
Type of publication (narrower categories)
All
Article in journal
231
Aufsatz in Zeitschrift
231
Aufsatz im Buch
84
Book section
84
Lehrbuch
44
Textbook
43
Collection of articles of several authors
38
Sammelwerk
38
Reprint
27
Graue Literatur
26
Non-commercial literature
26
Glossar enthalten
17
Glossary included
17
Konferenzschrift
17
Conference proceedings
13
Arbeitspapier
12
Working Paper
12
Aufsatzsammlung
9
Hochschulschrift
8
CD-ROM, DVD
6
Thesis
6
Bibliografie
4
Festschrift
4
Handbook
4
Handbuch
4
Bibliografie enthalten
3
Bibliography included
3
Biografie
3
Biography
3
Case study
3
Collection of articles written by one author
3
Fallstudie
3
Fallstudiensammlung
3
Sammlung
3
Guidebook
2
Mehrbändiges Werk
2
Multi-volume publication
2
No longer published / No longer aquired
2
Ratgeber
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
German
56
Polish
2
Russian
2
Italian
1
Author
All
Malhotra, Naresh K.
28
Tadajewski, Mark
8
Aaker, David A.
7
Day, George S.
7
Green, Paul E.
7
Hawkins, Del I.
7
Albaum, Gerald S.
5
Hunt, Shelby D.
5
Kumar, V.
5
Mothersbaugh, David L.
5
Sheth, Jagdish N.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Kotler, Philip
4
Leeflang, Peter
4
Lehmann, Donald R.
4
Schwarzkopf, Stefan
4
Wieringa, Jaap E.
4
Wind, Yoram
4
Zaltman, Gerald
4
Albaum, Gerald
3
Best, Roger J.
3
Birks, David F.
3
DeSarbo, Wayne S.
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Grewal, Rajdeep
3
Hildebrandt, Lutz
3
Kayande, Ujwal
3
Leone, Robert P.
3
Levy, Sidney J.
3
Montgomery, David B.
3
Nunan, Daniel
3
Ozanne, Julie L.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Smith, Scott M.
3
Stewart, David W.
3
Stremersch, Stefan
3
more ...
less ...
Institution
All
American Marketing Association
11
European Society for Opinion and Marketing Research
5
Seminar on market modelling
3
AMACOM
2
European Marketing Academy
2
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Department of Commerce
1
FAO
1
Georgia State University
1
Institute of Marketing. Industrial Market Research, Ltd.
1
J. Walter Thompson Company
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
U.S. Department of Commerce
1
USA / Congress / House of Representatives / Committee on Agriculture
1
United States / Bureau of Foreign Commerce
1
United States / Congress / House / Committee on Agriculture / Subcommittee on Departmental Operations
1
Urban Land Institute <Washington, DC>
1
Warwick Business School
1
Weltbank
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
World Association for Public Opinion Research
1
epubli GmbH
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Review of marketing research
9
Journal of the Academy of Marketing Science
8
SAGE library in marketing
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of business research : JBR
6
Journal of historical research in marketing
6
Journal of marketing research : JMR
6
Critical marketing : defining the field
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Quantitative marketing techniques and analyses
5
European journal of marketing : EJM
4
Fundamentals of marketing research ; Vol. 6
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Marketing theory
4
Qualitative market research : an international journal
4
Report / Marketing Science Institute
4
Springer eBook Collection / Business and Management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
The nature and scope of marketing research
4
Australasian marketing journal
3
Fundamentals of marketing research ; Vol. 1
3
Harvard business review : HBR
3
International series in quantitative marketing
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing theory and practice
3
Legends in marketing
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
more ...
less ...
Source
All
ECONIS (ZBW)
634
Showing
121
-
130
of
634
Sort
Relevance
Date (newest first)
Date (oldest first)
121
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
122
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
123
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
124
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
125
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
126
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
127
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
128
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
129
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
130
Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark
;
Hamilton, Kathy
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->