//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"rus"
~language:"eng"
~subject:"Innovationsmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovationsmanagement
Marketing management
12,029
Marketingmanagement
12,029
Marketing
2,307
Consumer behaviour
2,125
Konsumentenverhalten
2,125
Relationship marketing
1,436
Beziehungsmarketing
1,435
USA
1,219
United States
1,198
Brand management
1,137
Markenführung
1,137
Online-Marketing
994
Firm performance
993
Unternehmenserfolg
992
Internet marketing
978
Theory
973
Theorie
971
Strategisches Management
830
Strategic management
757
Innovation
731
KMU
623
SME
623
Internationales Marketing
591
International marketing
589
Social Web
552
Social web
552
Brand image
530
Markenimage
530
Werbung
489
Marktforschung
468
Advertising
460
Marketing theory
428
Marketingtheorie
428
Innovation management
414
Brand
403
Markenartikel
401
Lieferantenmanagement
379
Supplier relationship management
379
Market research
371
more ...
less ...
Online availability
All
Undetermined
160
Free
65
Type of publication
All
Article
329
Book / Working Paper
90
Journal
1
Type of publication (narrower categories)
All
Article in journal
310
Aufsatz in Zeitschrift
310
Collection of articles of several authors
26
Sammelwerk
26
Aufsatz im Buch
25
Book section
25
Graue Literatur
17
Non-commercial literature
17
Aufsatzsammlung
13
Arbeitspapier
8
Working Paper
8
Hochschulschrift
7
Case study
6
Fallstudie
6
Thesis
5
Collection of articles written by one author
4
Sammlung
4
Conference proceedings
3
Konferenzschrift
3
Guidebook
2
Ratgeber
2
Reprint
2
Bericht
1
Bibliografie enthalten
1
Bibliography included
1
Forschungsbericht
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
Russian
English
German
99
Polish
2
Ukrainian
2
Croatian
1
Author
All
Pfeffermann, Nicole
11
Brem, Alexander
6
Herstatt, Cornelius
6
Kohlbacher, Florian
4
Ahlers, Grit Mareike
3
Bruhn, Manfred
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Hult, G. Tomas M.
3
Hülsmann, Michael
3
Mu, Jifeng
3
Pomegbe, Wisdom Wise Kwabla
3
Tidd, Joseph
3
Toaldo, Ana Maria Machado
3
Vrontis, Demetris
3
Wilden, Ralf
3
Zhang, Jing
3
Zhou, Kevin Zheng
3
Ali, Sadaqat
2
Ali, Shabahat
2
Aspara, Jaakko
2
Bamfo, Bylon Abeeku
2
Bang, Nguyen
2
Behl, Ramesh
2
Berthon, Pierre R.
2
Bodlaj, Mateja
2
Carsrud, Alan L.
2
Chen, Annie Huiling
2
Cho, Yongrae
2
Driver, Ciaran F.
2
Droge, Cornelia
2
Ferdinand, Augusty Tae
2
Fischer, Timo
2
Foroudi, Pantea
2
Gatignon, Hubert A.
2
Gilmore, Audrey
2
Gould, Julie
2
Gudergan, Siegfried
2
Gupta, Suraksha
2
Hakala, Henri
2
more ...
less ...
Institution
All
Severo-Kavkazskij Federalʹnyj Universitet
2
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Meždunarodnaja Naučnaja Konferencija "Innovacionnoe Razvitie Ėkonomiki Rossii: Scenarii i Strategii'" <5, 2012, Moskau>
1
Moskovskij gosudarstvennyj universitet im. M.V. Lomonosova / Ėkonomičeskij fakulʹtet
1
RWTH Aachen
1
Sumsʹkyj deržavnyj universytet / Kafedra marketingu ta upravlinnja innovacijnoju dijalbnistju
1
Tūran Universitetí
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of innovation management
15
The journal of business & industrial marketing
14
Journal of business research : JBR
12
Journal of strategic marketing
11
International journal of technology marketing : IJTMkt
8
SpringerLink / Bücher
6
IEEE transactions on engineering management : EM
5
Innovation: organization & management : IOM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of technology management : IJTM
5
Strategy and communication for innovation
5
European journal of marketing : EJM
4
Journal of the Academy of Marketing Science
4
Strategies and communications for innovations : an integrative management view for companies and networks
4
Chinese management studies : CMS
3
Cogent business & management
3
European journal of innovation management
3
International entrepreneurship and management journal
3
International journal of innovation and technology management
3
Journal of business-to-business marketing
3
Journal of information & knowledge management : JIKM
3
Journal of innovation & knowledge : JIK
3
Journal of open innovation : technology, market, and complexity
3
Journal of small business strategy
3
Management decision : MD
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Asia Pacific journal of management
2
Australasian marketing journal
2
Baltic journal of management
2
Business/Economics
2
Entrepreneurship research journal : ERJ
2
European journal of international management : EJIM
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Health marketing quarterly
2
Industry and innovation
2
International business review : the official journal of the European International Business Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
420
Showing
41
-
50
of
420
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
42
The roles of product innovation capability in marketing performance
Khasanah, Imroatul
;
Sukresna, I. Made
- In:
Journal of developmental entrepreneurship : JDE
28
(
2023
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
Saved in:
43
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
44
Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Ali, Shabahat
;
Wu, Weiwei
;
Ali, Sadaqat
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 504-530
Persistent link: https://www.econbiz.de/10014231548
Saved in:
45
Winning the innovation game in emerging markets
Hensmans, Manuel
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10014312886
Saved in:
46
Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish
;
Abou-Shouk, Mohamed
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
Saved in:
47
Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Zhao, Yinyin
;
Peng, Benhong
;
Iqbal, Kashif
;
Wan, Anxia
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 135-145
Persistent link: https://www.econbiz.de/10014282231
Saved in:
48
Contributory role of innovative capabilities in Malaysian small and medium enterprises performance
Ganesh, R.
;
Haslinda, A.
- In:
International journal of services, economics and management
14
(
2023
)
1
,
pp. 78-107
Persistent link: https://www.econbiz.de/10014311182
Saved in:
49
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
50
Antecedents of knowledge-seeking intentions and efforts within new product development teams : empirical evidence from knowledge-based Chinese companies
Zhang, Wei
;
Jiang, Yuan
;
Zhou, Wenkai
;
Pan, Wei
- In:
Journal of knowledge management
27
(
2023
)
2
,
pp. 356-382
Persistent link: https://www.econbiz.de/10013556978
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->