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person:"Amberg, Simone"
~person:"Duguid, Paul"
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Amberg, Simone
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ECONIS (ZBW)
19
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Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
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2
Early marks : American trademarks before US trademark law
Duguid, Paul
- In:
Business history
60
(
2018
)
8
,
pp. 1147-1170
Persistent link: https://www.econbiz.de/10012042117
Saved in:
3
Information in the mark and the marketplace : a multivocal account
Duguid, Paul
- In:
Enterprise & society : the international journal of …
15
(
2014
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10010342361
Saved in:
4
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2013
Persistent link: https://www.econbiz.de/10009758773
Saved in:
5
Trademarks, brands, and competitiveness
Lopes, Teresa da Silva
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009760134
Saved in:
6
From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
Saved in:
7
Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
Saved in:
8
Special section: brands and trademarks
Lopes, Teresa da Silva
;
Duguid, Paul
- In:
Business history review
86
(
2012
)
2
,
pp. 235-238
Persistent link: https://www.econbiz.de/10009674246
Saved in:
9
Trademarks, brands, and competitiveness
Lopes, Teresa da Silva
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003772677
Saved in:
10
The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
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