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person:"Aral, Sinan"
~person:"Dens, Nathalie"
~person:"East, Robert"
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Search: subject_exact:"Referral marketing"
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Viral marketing
24
Virales Marketing
24
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
6
Social web
6
Internet marketing
5
Online reviews
5
Online-Marketing
5
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
WOM
4
Measurement
3
Messung
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Social network
3
Soziales Netzwerk
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Word of mouth
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Bibliometrics
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Bibliometrie
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Brand
2
Data Mining
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Data mining
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Markenartikel
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Personalisierung
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Personalization
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word of mouth
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ABM
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Advertising
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Advertising effects
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Agent-based modeling
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Agent-based modelling
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Agentenbasierte Modellierung
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Banner advertising
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Behavioral intentions
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Aral, Sinan
Dens, Nathalie
East, Robert
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
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Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Electronic commerce research
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
3
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
4
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
5
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
6
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
7
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
8
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
9
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
10
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
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