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person:"Baumgarth, Carsten"
~person:"Japutra, Arnold"
~subject:"Brand attitude"
~subject:"Brand management"
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Search: subject_exact:"Markenidentität"
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Brand attitude
Brand management
Brand image
37
Markenimage
37
Markenführung
35
Consumer behaviour
23
Konsumentenverhalten
23
Brand
21
Markenartikel
21
Beziehungsmarketing
13
Relationship marketing
13
Deutschland
8
Germany
8
Markenpolitik
7
Brand attachment
4
Customer satisfaction
4
Kundenzufriedenheit
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Advertising effects
2
Brand anxiety
2
Brand personality
2
Brand prominence
2
Controlling
2
Estimation
2
Internal branding
2
International marketing
2
Internationales Marketing
2
Management control
2
Salespeople
2
Satisfaction
2
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2
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26
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9
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25
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25
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5
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2
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2
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2
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Language
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English
30
German
8
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Baumgarth, Carsten
Japutra, Arnold
Burmann, Christoph
60
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Sarkar, Abhigyan
18
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Shimul, Anwar Sadat
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
Pelsmacker, Patrick de
11
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Institution
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Research
3
SpringerLink / Bücher
3
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of arts management
1
International journal of market research
1
International marketing review
1
Journal of business market management : jbm
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Online Plus
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
35
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
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