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person:"Benner, Eckhard"
~person:"Blakeney, Michael"
~person:"Magnusson, Peter"
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24
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24
Consumer behaviour
8
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8
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7
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7
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Benner, Eckhard
Blakeney, Michael
Magnusson, Peter
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Bruwer, Johan
15
Mattoo, Aaditya
15
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Mukunoki, Hiroshi
9
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9
Wey, Christian
9
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8
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8
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Brenton, Paul
8
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8
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Haucap, Justus
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Lee, Richard
8
Menapace, Luisa
8
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8
Roy, Devesh
8
Subramanian, Arvind
8
Westjohn, Stanford A.
8
Astous, Alain d'
7
Chen, Maggie Xiaoyang
7
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7
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Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
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International marketing review
4
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Hohenheimer agrarökonomische Arbeitsberichte : Veröffentlichung des Institutes für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim ; Arbeitsbericht ...
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ECONIS (ZBW)
24
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
Geographical Indications and TRIPS
Blakeney, Michael
-
2014
This chapter considers the international negotiations concerning the extension of the special protection for the geographical indications for wines and spirits provided in the WTO TRIPS Agreement to agricultural and handicraft products
Persistent link: https://www.econbiz.de/10014163671
Saved in:
5
Covert International Intellectual Property Legislation : The Ignoble Origins of the Anti-Counterfeiting Trade Agreement (ACTA)
Blakeney, Michael
-
2013
This article examines the origins, gestation and promulgation of ACTA. It observes that the negotiation of ACTA under conditions of secrecy and confidentiality has created a new paradigm for the negotiation of international intellectual property instruments
Persistent link: https://www.econbiz.de/10013078323
Saved in:
6
Geographical Indications and the International Trade in Australian Wines
Blakeney, Michael
-
2012
Australia has been regarded as a 'New World' opponent of attempts under the TRIPS Agreement to extend the European system of GIs protection to the wider world. It also joined with the USA in instituting a successful TRIPS dispute against the EU’s GIs procedures. However, the extensive...
Persistent link: https://www.econbiz.de/10014163667
Saved in:
7
Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.
;
Magnusson, Peter
;
Singh, Nitish
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10011312647
Saved in:
8
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
9
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
10
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
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