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person:"Boenigk, Michael"
~person:"Kitchen, Philip J."
~type:"article"
~type:"book"
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Search: subject_exact:"Imagepflege"
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Public relations
17
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17
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7
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7
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6
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Boenigk, Michael
Kitchen, Philip J.
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
58
Bentele, Günter
34
Röttger, Ulrike
34
Coombs, W. Timothy
32
Heath, Robert L.
29
Melewar, T. C.
24
Sriramesh, Krishnamurthy
18
Hussainey, Khaled
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Camilleri, Mark Anthony
15
Ingenhoff, Diana
15
Verčič, Dejan
15
Balmer, John M. T.
14
Ihlen, Øyvind
14
Mast, Claudia
14
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Waters, Richard D.
14
Adlmaier-Herbst, Dieter Georg
13
Gregory, Anne
13
Holladay, Sherry J.
13
Pang, Augustine
13
Podnar, Klement
13
Hoffjann, Olaf
12
Klewes, Joachim
12
L'Etang, Jacquie
12
Langner, Tobias
12
Meckel, Miriam
12
Morsing, Mette
12
Ruler, Betteke van
12
Wiedmann, Klaus-Peter
12
Brömmling, Ulrich F.
11
Ehrmann, Michael
11
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11
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Basler Schriften zum Marketing
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Journal of business research : JBR
2
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2
A reader in marketing communications
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Journal of business strategy
1
Journal of promotion management : JPM
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Qualitative market research : an international journal
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ECONIS (ZBW)
17
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17
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date (oldest first)
1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
4
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
8
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
9
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.
;
Boenigk, Michael
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 335-361
Persistent link: https://www.econbiz.de/10009673793
Saved in:
10
Modelle der integrierten Kommunikation
Boenigk, Michael
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 281-298)
.
2008
Persistent link: https://www.econbiz.de/10003759820
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